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How CPCs Try to Use Search Engines to Harass Women

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Benita Ulisano is a co-chair of the Illinois Choice Action Team, a committed group of volunteers advancing NARAL Pro-Choice America's mission, based in Chicago.

Did you hear about NARAL Pro-Choice America's recent victories with Yahoo and Google? Both search engines agreed to enforce their truth in advertising policies and removed a slew of deceptive ads from crisis pregnancy centers (CPCs) that come up if you search for "abortion clinic" - even though CPCs don't provide abortion care and actively dissuade women from choosing abortion.

I'm particularly thrilled about this change because I know firsthand how dangerous CPCs are.

One of the CPCs we caught lying in a Yahoo ad is actually right around the corner from the women's health clinic here in Chicago where I run an escort program. Check out the ad - you'd never know this is for a CPC!

Chicago CPC ad_small.jpg

(Last time we checked, the CPC website referenced in this ad is down, too.)

One of CPCs' common tactics is to purposely situate themselves near real reproductive-health clinics to confuse women. This CPC is no different.

CPC Proximity Map with arrows.jpg

For women who figure out where the real clinic is, anti-choice activists aggressively try to prevent women from going to their appointments. They stalk around outside the clinic, hold offensive signs, and harass women as they head in for an appointment, even if it's for a birth control prescription. The staff at the reproductive-health clinic has asked me to increase the days we're organizing escorts from one day a week to four. It's that bad.

I've seen anti-choice activists approach women in their cars to intimidate and shame them. CPC activists will yell at anyone of reproductive age who just happens to walk by! The harassment is so unbelievable that some of my current clinic escorts told me they decided to volunteer because they live in the neighborhood and are sick of being harassed for walking down the street.


Created with Admarket's flickrSLiDR.

This is what's happening outside the clinic. What's happening inside the CPC is even more disturbing.

One woman told us that she was tricked into going to this CPC instead of the reproductive-health clinic by finding the CPC online. Mid-way during the appointment, when she realized she wasn't at the real clinic and tried to leave, CPC staff physically restrained her. We've also heard reports that inside the CPC there are photos of our pro-choice escorts posted on the wall. We provide a lot of training to our escorts so they know how to handle this kind of pressure, but of course it's intimidating to know that you've been targeted so personally.

Women who are looking for an abortion provider shouldn't have to endure the harassment and intimidation that I've witnessed firsthand - and a lot of that starts with what's happening on Internet search engines. Women deserve the truth when trying to find abortion providers or other reproductive-health services. Every day I hear about women who have to encounter anti-choice protesters from the CPC, and you wouldn't believe the lies they've been told.

I'm happy that Yahoo is reporting that it's going to do the right thing. We'll review the deceptive ads we found to verify Yahoo's claims, and we'll hold them accountable if our results don't match what they're telling the press. Enforcing their policies and taking down ads that deceive women will go a long way toward protecting women from deception.

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