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Focus on the Family in your living room on Super Bowl Sunday

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Kristin Koch is the Deputy Director of Communications for Online Advocacy Strategies for NARAL Pro-Choice America.

Thinking about Focus on the Family in my house any day of the week kind of turns my stomach, but on Super Bowl Sunday? Well, that just crosses the line.

Not that I'm a huge football fan. Baseball is my game (Go, Nationals!), but I have always loved the Super Bowl. Whether I host or go to a friend's house, it's one of the few nights where so many people gather to watch sports. It's festive and loud, involves over-eating... and for those of us who don't discuss the finer of points of offensive strategy, there's the half-time show and, of course, the ads.

We've all scrutinized Super Bowl ads. With my group of friends, ads spark the most conversation, laughs, or boos (my favorite: the E-Trade babies). And I'm sure that at least some percentage of the anticipated Super Bowl viewership of 100 million pays close attention to the ads, too.

That's one big reason why CBS's approval to run an ad by Focus on the Family during the Super Bowl is so troubling. We're talking about approximately 100 million people who will be exposed to an organization with an unmistakably anti-choice, anti-birth-control, anti-sex-education, anti-gay agenda. We did a cursory review of the Focus on the Family web site and found this doozy: in one section about abortion (yes, there are more than one) women facing an unintended pregnancy are counseled to seek "wise advice" because "the hormones and extreme emotions of pregnancy make reasonable decisions more difficult." Yeah, there is no way you can make this up. Focus on the Family is not some middle-of-the-road, ho-hum organization.

For CBS to suddenly change its "no advocacy in advertising" policy to consider "responsibly produced" ads is a cop out. CBS is trying to justify its decision by changing the rules in the middle of the game and no one is fooled.

That's why I hope you sign our petition calling on CBS to drop the Focus on the Family ad so that we can go back to focusing on the Super Bowl.

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